Massey Ferguson pink tractor raises funds for Susan G. Komen Breast Cancer Foundation

Last year AGCO Corporation, (NYSE: AG), a worldwide manufacturer and distributor of agricultural equipment, partnered with NBC's hit show, “Deal or No Deal”, to raise money for the Susan G. Komen Breast Cancer Foundation by auctioning off a special edition, PINK Massey Ferguson tractor.

The tractor first appeared on “Deal or No Deal” on October 12 and was autographed by the host, Howie Mandel, who is a proponent of the fight against breast cancer. The tractor was then decaled with pink ribbons, which has become synonymous with breast cancer fundraising, and a one-of-a-kind PINK Massey Ferguson logo.

The tractor was featured on eBay from Tuesday, October 31 through Friday, November 10. And, the proud new owner, Joel Foster of the Foster Tractor Company, placed a winning bid of $26,600 USD. The tractor was shipped from NBC's Studios in Culver City, CA to his dealership, where it is currently on display.

“I was very proud to see our Massey Ferguson family stepping up for such a great cause,” stated Joel Foster. “When I found out about the charity auction, I knew that my company wanted to be a part of it, and that we simply had to get it to our dealership, where it now proudly sits as quite the conversation piece,” Foster continued.

The tractor, a Massey Ferguson 1547 model, is equipped with a 47 horsepower diesel engine, hydrostatic transmission and matching front-end loader. This tractor is targeted to the lifestyle sector of farming, which includes casual, weekend farmers as well as traditional farms with smaller acreage.

“A key to our success at the Susan G. Komen Breast Cancer Foundation is that we collaborate with a variety of organizations to provide creative ways for people to get involved with the fight against breast cancer,” said Cindy Schneible, vice president of resource development at the Komen Foundation. “This program with AGCO and ‘Deal or No Deal' was a wonderfully unique opportunity to increase breast cancer awareness while raising money to fund breast cancer research and community outreach programs.”

“We were honored to be involved in such a worthwhile effort and remain proud to change our traditional ‘Massey red' to pink as a show of our support,” said Phil Jones, manager, brand marketing for AGCO Corporation, of which Massey Ferguson is one of its cornerstone brands. “We hope to continue our fundraising momentum with a ‘2007 Massey Ferguson for Charity Breast Cancer Awareness Campaign,'” Jones concluded.