New Holland started with a corn mill in Pennsylvania built in 1895. The company expanded into farm implements and found success with automatic hay balers. The firm was acquired by Ford in 1985, and the Ford-New Holland name began to appear on tractors. In 1990, Ford sold a majority interest in its farm machinery operations to FIAT, with the agreement that the Ford name be dropped in ten years. Many tractors began to be released under two names, New Holland in traditional Ford markets, and FIAT in their traditional markets. In 1999, CaseIH and FIAT/New Holland merged to form CNH Global, which continutes to built tractors under the New Holland brand.
New Holland - official site